About Us

A stable presence at every point of retail sales

Neira Kft. has been providing comprehensive commercial representation services in Hungary and Austria since 1998, primarily in the DIY and furniture retail sectors. Our goal is to ensure our partners' products appear in the best possible location, format, and quantity at points of sale.

Our Values


Reliability and Consistency

What we commit to, we deliver with predictable quality and on time, maintaining a consistent standard across all stores.

Long-Term Thinking

We do not work in one-off campaigns: we plan years ahead with our partners—working with several of our clients for more than ten years.

Flexibility and Fast Response

Our small, efficient team makes quick decisions, allowing us to respond rapidly to market and retail changes.

Decisions Based on Market Expertise

Our recommendations are grounded in practical in-store experience and continuous market analysis.

Key account

Maintaining relationships with key partners and managing strategic cooperation with decision-makers at retail chains.

Market research

Continuous analysis of market trends, prices and competitors to help you make well-informed business decisions.

Store visits

Regular in-store visits: stock monitoring, shelf maintenance, merchandising and complaint handling.

Over 25 years in the DIY and furniture store market

Our company was founded in 1998, which also marked the launch of our first international partnership. In 2012, we entered the Austrian market, and we have been operating with full coverage across both Hungary and Austria ever since. We continuously expand our portfolio, characterized by steady growth.

Our team members conduct thousands of store visits annually. We work with a limited number of partners, ensuring that every client receives dedicated attention and a consistently high standard of service.

Our Services

Decades of Experience

Practical market experience gained since 1998 in the DIY and furniture store sectors.

Comprehensive Service from a Single Source

From client acquisition and shelf service to market research, we handle every task.

Full Coverage in Two Countries

We provide retail representation for our partners in both Hungary and Austria.

In-Person Presence in Stores

Our team members visit stores regularly, giving us an accurate, real-time view of the shelves.

Direct Communication

Coordination takes place directly with retail chain decision-makers, without any intermediaries.

Fast Response Time and Flexibility

Short decision-making paths: we react quickly to client needs and market changes.

Our Team

Our small, experienced team enables personal communication and rapid decision-making.

Farkas Szilárd

Gál Zoltán

Johannes Scherwitzl

Molnár Attila

Let's discuss your store presence

If you are looking for professional retail representation in Hungary or Austria, get in touch with us.

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